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Make
About Tool
Make allows individuals and businesses to automate data flows and business processes by visually designing automation “scenarios” that link multiple tools and services. Users can define triggers (e.g. new email, form submission, database update), set conditions and filters, and build sequences of actions such as data transformation, notifications, record creation, or integrations. It supports a wide variety of connectors and services, enabling seamless integration between CRM, databases, cloud storage, communications, and more. Make enables automation of repetitive workflows, reduces manual effort, and helps teams maintain consistency and efficiency across distributed systems.
Key Features
- Drag-and-drop visual workflow builder for creating automation scenarios without coding
- Wide library of built-in connectors to SaaS platforms, databases, APIs, and web services
- Trigger-based automations: event-driven workflows responding to changes in data or system events
- Data transformation tools: mapping, filtering, formatting, aggregation enabling complex data handling in workflows
- Support for conditional logic, loops, error handling allowing for flexible and robust automation flows
- Scheduling capabilities: run automations on a schedule (daily, hourly, monthly etc.), or in real time based on triggers
- Custom API integration: ability to connect to APIs or webhooks to extend integrations beyond built-in connectors
- Monitoring, logs, and error notifications helps track execution, debug issues, and maintain workflow reliability
Pros:
- Enables non-technical users to build complex automations across multiple services without coding
- Great flexibility: can integrate many services and data sources, automating diverse workflows (marketing, sales, admin, ops)
- Saves time by eliminating repetitive manual tasks and enabling consistent, reliable process execution
- Supports complex logic and data transformations not just simple “if-this-then-that” automation
- Scalable: useful for individual users, small teams, and larger organizations depending on needs
Cons:
- For very large scale or high-performance automation (massive data volume, intensive workflows), there may be limitations compared to custom-coded solutions
- Dependence on third-party connectors if a tool’s API changes or a connector breaks, workflows may fail or need maintenance
- Monitoring and maintenance of many workflows may become complex over time as business logic evolves
- For highly specialized or custom integrations, some coding or API familiarity may still be required
Who is Using?
Make is used by small to medium businesses, startups, freelancers, marketing and sales teams, operations departments, and IT teams essentially any organization or user needing to integrate multiple tools and automate repetitive workflows without heavy technical overhead. It’s also valuable for teams migrating from manual processes (spreadsheets, emails) to automated workflows.
Pricing
Make offers tiered pricing depending on number of automation operations (scenarios), number of tasks executed, frequency of automation, and types of connectors used. Plans typically scale with usage volume small teams or occasional users can start affordable, while larger organizations with heavy automation needs may opt for higher tiers.
What Makes Unique?
Make combines a flexible, visual workflow builder with a large ecosystem of connectors and data-transformation tools, allowing users to build robust automations that go beyond simple triggers including loops, branching logic, API integrations, and data processing all without coding. Its ability to connect disparate systems and create end-to-end workflows makes it a versatile platform across functions and industries.
How We Rated It:
- Ease of Use: ⭐⭐⭐⭐☆ — Visual builder and connectors make workflow creation accessible to non-tech users, with some learning required for complex flows
- Features: ⭐⭐⭐⭐☆ — Strong set of automation, integration, data transformation, scheduling, and logic tools
- Value for Money: ⭐⭐⭐⭐☆ — Offers good value for small to mid-size use cases; scales for larger automation needs depending on plan and usage
- Flexibility & Utility: ⭐⭐⭐⭐☆ — Versatile across many business functions and systems; suitable for diverse automation needs
Make is a practical and powerful tool for automating workflows and integrating services across different platforms without needing coding skills. For businesses and teams looking to reduce manual work, streamline operations, and link disparate systems seamlessly, Make offers a flexible and scalable automation foundation. While custom-coded solutions may be preferred for very large or specialized workflows, Make delivers strong utility and ease for most common automation needs.

