About Tool

What Font Is is designed for anyone who’s ever seen a font they loved and couldn’t figure out what it was. You upload an image (or paste a URL) containing text in the font you’re curious about. The tool analyzes the characters, compares them to a huge database of both free and commercial fonts, and gives you exact or very close matches. It solves the pain point of manual font guesswork and saves time by surfacing download or purchase links for the matched fonts. Whether you’re updating branding, mocking up design work, or just curious, it streamlines the typography discovery process.

Key Features

• Upload an image (JPEG, PNG) or enter a URL to identify fonts.
• Huge database (over a million fonts) including both free and commercial options.
• Image-editor tools: crop, adjust brightness/contrast, separate letters (especially for cursive/script fonts).
• Results include exact matches and dozens of similar alternatives.
• Filter results by free vs commercial, by foundry or price.
• Browser extension available to identify fonts directly from websites.
• Custom text preview for matched fonts (in paid version).

Pros:

• Very fast way to identify fonts without having to search manually.
• Large font database increases the chance of finding exact matches or very good alternatives.
• Helpful for branding, design projects, web graphics and typography-hobby use.
• Useful image-editing support makes it possible to improve recognition for difficult fonts (script, distorted, low-quality).

Cons:

• Accuracy depends heavily on image quality: low resolution, distorted or stylised text may yield weaker matches.
• The best features (unlimited identifications, custom previews) are behind paid tiers.
• Free version may show ads or limit some features; user experience in forums sometimes noted as distracting.
• Rare fonts, highly custom type or hand-lettered originals may not be found exactly—only similar suggestions will show up.

Who is Using?

What Font Is is useful for graphic designers, web designers, typographers, branding specialists, content creators, print shops and hobbyists who come across unknown fonts in images, logos or on websites and want to identify or match them. It’s also handy for anyone repurposing designs and needing to replicate fonts accurately.

Pricing

The tool offers a free tier that allows basic font identification. Paid “PRO” memberships provide added benefits such as unlimited identifications, ad-free interface, custom text previews, advanced filters and more results per search. Individual or enterprise licences are available depending on use-case.

What Makes It Unique?

What Font Is stands out by providing a very large, foundry-agnostic font database, strong image-editor support for tricky inputs (script fonts, distorted text) and a workflow that links directly to download or purchase fonts. Unlike many simpler font identifiers, it gives you both free and commercial font options, and supports filters and custom previews making it more versatile for professional design use.

How We Rated It:

• Ease of Use: ⭐⭐⭐⭐☆
• Features: ⭐⭐⭐⭐☆
• Value for Money: ⭐⭐⭐⭐☆

What Font Is is a valuable tool for anyone who works with typography, design or branding and frequently needs to identify fonts from images or logos. It combines speed, convenience and a broad database to deliver strong results in many cases. While it may not always find highly custom or very obscure fonts, it offers far more functionality than doing it manually making it a recommended addition to a designer’s toolkit.